Weirdo in Wonderland
My team and I took on a crowd-funding project called "Weirdo in Wonderland" in South Korea. Even today, being a woman in Korea still means dealing with a lot of judgment and negativity. Every individual has the right to rock the haircut they please and share their own opinion. We set out with a question in mind: what really defines "woman-like"?
I am who I am. And if that's causing an issue in society, well, we decided to proudly embrace the label of 'weirdo'.
TYPEβ
Illustration, Product Design, Crowdfunding
ROLEβ
Art Direction, Illustration, Page Design
TOOLSβ
Photoshop, Illustrator
PERIODβ
2019-2020
#1: The World Wearing the Corset.
#2: Taking off the Corset, and the finger pointing.
#3: ms.weirdo meeting the wise cat.
Product Showcase
Concept Planning
Inspired by Alice in Wonderland, reimagined through a feminist lens.
β
Products
delivered
π οΈ
VISUAL STORYTELLING
π°π·
βμμκ³ , μλ―Έμκ³ . λλ, λλ. STAY WEIRD!β
πΊπΈ
βBeautiful and meaningful. For me, for you.
STAY WEIRD!β
π οΈ
Design Process
Illustration
Created characters that break away from societal expectations and represent diverse identities.
β¨
Outcome
π€
community
engaged
π¬
Social buzz
πΈ Successfully reached our funding goal and delivered all products to backers
π€ Received enthusiastic support and participation from the community
π¬ Sparked meaningful conversations on identity and femininity
π Shared widely on social media with messages like: βIβm also a proud weirdo.β
π°π·
β체μ μΊ£ κ³ μμ΄ κ°κΈ°μ€. λ λλ‘ μ΄μκ°κ² μ΅λλ€. #λλμΌβ
πΊπΈ
βThe Cheshire cat is SO cute. I choose to live as myself. #ThisIsMeβ
Product Design
Designed everyday items β such as bags, keychains, and postcards β that visually communicate our message.
π―
Goal
achieved
π°π·
βλμμΈμ΄ μλ»μ νλ©νλλ°, μ μμ μ μ λλ‘ λ§μ£Όν κΈ°λΆμ΄λ€μ. κ·Έλ¦Όλ λ무 μ’μμ. πβ
πΊπΈ
βI joined because of the design, but ended up facing myself in the process. I love the artwork too. πβ